Dec 10, 2011

Gary Halbert's Effective Copywriting Tips Plus

Gary Halbert's Effective Copywriting Tips Plus 50 Free Resources That Will Improve Your Writing Skills

This week's best for your business building freebies, week ending Dec. 9th, 2011, focuses on Copywriting... The first resource is an audio course that is chock full of tips from non other than the Prince of Print, Gary C. Halbert...And the second resource is an article that lists 50 great resources to use to improve your information marketing skills...

First up...Gary Halbert's interview by Joe Polish is stimulating...Gary delves into some key things which copywriters of all venues will find invaluable...You will learn Gary's take on the following:
  • Definiton of marketing
  • How to overcome writer's block
  • What's best way to promote your offer (i.e. how to get the highest ROI)
  • The goal of a direct mail marketer
  • The dumbest mistake that marketers make when promoting through direct mail
  • Tips on finding a good list broker and how to test your lists
  • How endorsed relationships can impact your bottom line
  • Whether the length of a sales letter affects the results of your promotion or offer
  • What determines the death of a sale
  • Reasons people do not buy
  • The end goal of the copywriter regarding the message that you want your audience to get
  • How to enhance the credibility or believability of your offer
  • And much, much more...

Next up...50 Free Resources That Will Improve Your Writing Skills

This is an extensive list of resources that will enhance the effectiveness of your writing...I will only highlight a few of them here as samples of the complete list...They are organized in seven different areas...

1. Grammar, Punctuation & Co.

    - Ultimate Style: The Rules Of Writing The web’s ultimate guide to grammar provides a database of topics and an easy-to-search A-Z list of common questions

2. Common mistakes and problems

    - Common Errors in English A collection of common errors in English, with detailed explanations and descriptions of each error.

3. General Writing Skills

    - Writer’s Digest Writer’s Digest offers information on writing better and getting published. The site also includes community forums, blogs and huge lists of resources for writers

4. Practical Guides To Better Writing Skills

    - Copywriting 101: An Introduction to Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterwards, you’ll get recommendations for professional copywriting training, plus links to tutorials on SEO copywriting and writing killer headlines.

5. Copywriting Blogs

    - CopyBlogger Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed. And this is where Copyblogger comes into play. Brian Clark’s popular blog covers useful copywriting tips, guidelines and ideas.

6. Tools

    - OneLook Dictionary Search More than 13,5 million words in more than 1024 online dictionaries are indexed by the OneLook search engine. You can find, define, and translate words all at one site.

7. Further Resources

    - 50 Useful Open Source Resources For Writers and Writing Majors And if you’re a writing major, why not take advantage of all the opportunities to get great free and open source resources that can help you to write, edit and organize your work? Here’s a list of fifty open source tools that you can use to make your writing even better.

Go to Smashing Magazine to see the complete list of all 50 Free Resources That Will Improve Your Writing Skills...They wrote, 
"We collected over 50 useful and practical tools and resources that will help you to improve your writing skills. You will find copywriting blogs, dictionaries, references, teaching classes, articles, tools as well as related articles from other blogs..." 

p.s.  I have been a little slack in updating my blogs as of late, because I have been preparing for a visitor, so don't be alarmed if I am not regularly posting as usual, because I will definitely be crazily busy for the next few weeks...Do pop in and leave a comment or two because i will not be out of touch completely, just running about quite a bit, i am sure... :)

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